How to travel light – A guide

When it comes to travelling, I’m the kind of girl who packs enough clothing to last at least a month, and I’m sure I’m not alone. It appears to be an impossible

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My current skincare favourites and how I create a luminous base

The ‘glowing skin’ aesthetic has been popular for several years, and as the more natural look returns, many people want to emulate it. It not only reflects …

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The ultimate guide to a minimalist wardrobe

Trends come and go, but the minimalist aesthetic will always be in style, and with the fashion world striving to be more sustainable, minimalism is making a …

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Welcome to The Aimee Effect

Hello and a warm welcome to my brand new site, thanks for finding me and taking the time to explore my blog. I’m Aimee, a Journalism student from Manchester and I’ve decided it’s time to…

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